The Société de l’assurance du Québec launched a new campaign to encourage passengers to express their discomfort to drivers who drive too fast. Four French TV commercial and two English radio messages depict silent passengers who are all concerned about the speed at which the driver drives. Do they dare to break the silence? These ads will be broadcast from April 14 to May 11. The ralentirfautledire.ca lets users listen to humorous arguments of passengers trying to convince someone they know to slow down.